Paid Traffic

We are Now a B2B PPC Agency

Don’t worry, that doesn’t mean we aren’t still going to be designing beautiful websites.

It does, however, mean that we have realized a majority of our clients are in need of services driving leads and traffic to their beautiful websites, and some small businesses do not have the resources to drive organic traffic via social media. So, in addition to being a web design company, we are now also a B2B PPC Agency.

We appreciate that more and more small businesses are developing their digital marketing. We’ve seen some excellent social media and SEO efforts from some of our clients.

However, Pay Per Click advertising, or PPC for short, is one aspect of digital marketing that many business owners don’t know about. Or, don’t know have the technical capabilities to execute.

And that is why we are now offering our fantastic PPC packages to small businesses. We can carry out all of this work for you.

What is PPC?

PPC is an internet advertising solution that is used to direct traffic to your website from Google. You then pay Google each time the ad is clicked.

If done well, PPC campaigns can utilize search engine advertising to generate a large number of clicks/traffic/leads to your website. It is a very effective method of promoting your business. It is also easily measurable. This allows small businesses to quantify how effective PPC campaigns have been.

If your campaigns are carried out efficiently, the return on your investment will be clear.

How does PPC work?

When you search for something on Google, you will be presented with organic results, generated based on Google’s algorithms. You’ll also be presented with paid for adverts, usually at the top of the page. It’s these paid for adverts that have been created and optimized using PPC.

Take a look at the image below and see the Google Ads that appear on Google when you search for “divorce lawyers Sacramento”

When you want to appear in these positions for specific and relevant terms, you must set up a Google Adwords account, select the key phrases you wish to target, and bid for the slots.

Your advert’s position on search results will depend on your Ad Rank. This is a metric that is calculated based on two factors:

• Your bid – The amount you pay for each bid.
• Your quality score – The relevance of your business to the search term you’re bidding for, and the quality of the landing page, among other things.

What can a B2B PPC Agency do for my Small Business?

We will take care of all of your PPC needs. Our team of PPC experts are at hand to ensure that you are driving as many leads as possible using this measurable and effective marketing method. We have a range of packages available covering PPC and Google Display Networks (GDN), which is similar to PPC but offers you the chance for your adverts to appear on other websites.

We will carry out everything:

• Google Adwords Account Setup
• Market Research
• Keywords Development
• Optimizing your Budgets
• Ad Copywriting

Our B2B PPC packages are offered with a minimum three month contract and at the end of each month you will get a report sent to you outlining the work that’s been carried out and the results.

Earlier today, Google announced that they will begin requiring documentation of user identity as well as geographic location for advertisers. This newest development is tied to their 2018 policy update requiring identification verification for political advertisements.

New Verification Requirements for Google PPC Advertisers

The Google PPC Verification program will include:

• Personal identification methods
• Business incorporation documents
• Other items to verify who they are
• Operating geography

The verification program will begin with businesses in the U.S. It will then be rolled out internationally. This program affects all advertisers in Search, Display, and YouTube. Google stated it will take a few years to complete verification for all advertisers.

Certain industries will be prioritized in the phased roll out, and will be notified accordingly. They will have 30 days to submit the required verification upon receiving notice it is required. Once submitted, it takes about 3-5 days for Google to verify.

Failure to submit the information within 30 days will result in ads being stopped.

Disclosures will show the trademarked/legal name of the advertiser, and not the entity who is necessarily managing the ads.

This means agencies who run ads on behalf of a client will not be required to verify.

However, a Google rep stated agencies and Google Partners will be able to submit on behalf of their clients.

What Will Change for Users?

Users will start to see disclosures on ads about the identity of the advertiser, which will appear below the “Why this Ad?” option. The information will include Advertiser name, country location, and a toggle option to stop receiving ads from them.

In Display, the information will be available via the Ad Choices icon, or the “x” that appears on the banner.

In YouTube, the information will be available by clicking the “i” icon or the three dot icon that appears in every ad.

Why Will Google Ads Require Verification?

In continuing strides towards ads transparency, Google is attempting to “provide greater transparency and equip users with more information about who is advertising to them,” according to the announcement from Jack Canfield, Director of Product Management, Ads Integrity.

On their blog, Google wrote:

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. 

The mission is clear: we need to ensure that people all around the world can continue to access ad supported content on the web while also feeling confident that their privacy is protected. As we shared in May, we believe the path to making this happen is also clear: increase transparency into how digital advertising works, offer users additional controls, and ensure that people’s choices about the use of their data are respected. 

Google